David Cole Owner & Founder of Definition of Fitness | Professional Bodybuilder | Former Athlete I’ve always lived with an athlete’s mindset. From playing football to competing in powerlifting, and now as a professional bodybuilder, fitness has been the foundation of my life. Over the years, I’ve learned that consistent training isn’t just about building strength—it’s about creating a lifestyle that empowers you to enjoy everything else life has to offer. For me, that means traveling, enjoying great food, and most importantly, keeping up with my daughter, who is an avid basketball player. Staying in the best shape possible allows me to show up fully for my family and my clients. I created Definition of Fitness with a simple vision: to provide a space where people feel confident, comfortable, and inspired to show up consistently. Fitness is more than physical—it’s about gaining discipline, resilience, and confidence that carry into every aspect of life. My goal is to share my passion, help others reach their potential, and prove that with dedication, you can truly redefine what’s possible for yourself.